Why Investing in Sports Cards Is Taking Off | Niche Markets | WSJ

Since the pandemic began, reports of former hobbyists digging up their old collections too discovering a windfall have not been uncommon.

A new crop of entrepreneurs is betting large that trading cards are no longer just hobbyists’ collectibles, they’re serious investment assets. In this episode of Niche Markets, WSJ speaks with entrepreneurs who have found success in the booming trading market. Photo Illustration: Alexander Hotz/WSJ

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